The Drum·2026-10-06 18:48· 1 天前AI 评分26

Southwest 首席营销官 Sabrina Callahan 想重振品牌的“特立独行精神”

Southwest’s marketing chief wants to revive its ‘maverick spirit’

AI 导读

Southwest Airlines 营销与数字业务负责人 Sabrina Callahan 上任八个月，押注娱乐合作与更具玩趣的广告，让旅客有理由选择该航司。

来源：The Drum · thedrum.com