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Allison Schiff·· 2 天前AI 评分22
纽约时报 Courtney Glaze：重价值而非规模，广告技术伙伴须"挣得"位置
Value Over Volume, With NYT’s Courtney Glaze
AI 导读
纽约时报收入运营副总裁 Courtney Glaze 在 AdExchanger Talks 中表示，纽约时报对广告技术伙伴采取"重价值而非规模"策略，只选择性扩充需求伙伴名单，今年早些时候已指定 Magnite 为应用内私有市场交易的优先 SSP。
来源：AdExchanger · adexchanger.com