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Joanna Gerber·· 4 天前精选AI 评分67
OpenAI 称赞助智能体是 AI 广告的未来，出版商变现仍不清晰
OpenAI Says Sponsored Chats Are The Future. The Future Of Publisher Monetization Isn’t So Clear
AI 导读
OpenAI 全球广告解决方案负责人 Colleen Coulter 在 AdExchanger 的 Programmatic IO 活动上表示，AI 原生广告体验的未来是赞助智能体。
推荐理由
OpenAI 广告负责人回应了 Sponsored Agents 与自定义受众的定位，也说明其对出版商分成的态度，读者可据此判断 AI 广告生态的走向。
来源：AdExchanger · adexchanger.com