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Allison Schiff·· 3 小时前AI 评分34
广告代理商需要新的职位描述,而不只是新头衔
Agencies Need A New Job Description, Not Just New Titles
AI 导读
Apostra 联合创始人 Brian O'Kelley 在纽约 Advertising Week 上表示,通用型代理商提案正受到 AI 模型冲击,代理商应转向垂直深耕而非面面俱到。
来源:AdExchanger · adexchanger.com