跳到正文
原文
AdExchanger· <img src="https://www.adexchanger.com/wp-content/uploads/2026/07/34-120x120.png" alt="Photo of Allison Schiff" width="60" height="60" class="ai-author-image ai-author-image--circle ai-author-image--inline rounded-circle shadow-offset" loading="lazy"> Allison Schiff·· 3 小时前AI 评分34

广告代理商需要新的职位描述,而不只是新头衔

Agencies Need A New Job Description, Not Just New Titles

AI 导读

Apostra 联合创始人 Brian O'Kelley 在纽约 Advertising Week 上表示,通用型代理商提案正受到 AI 模型冲击,代理商应转向垂直深耕而非面面俱到。

来源:AdExchanger · adexchanger.com